In 2021, around 16.8 percent of respondents in the German-speaking population aged 14 and over fully agreed with the statement "It is important to me to buy products from companies that act in a socially and ecologically manner". In 2018, this share was around 14.9 percent.
The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.
Level of agreement towards the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner" in Germany from 2014 to 2021
Characteristic
Completely agree
Agree/mostly agree
Somewhat agree/hardly agree
Do not agree at all
No answer
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Information on mean sample: Base: German-speaking population aged 14 years and older
Information on total sample:
2014: 23,093 respondents, representing 70.52 million people
2015: 23,090 respondents, representing 69.24 million people
2016: 23,102 respondents, representing 69.56 million people
2017: 23,106 respondents, representing 70.09 million people
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people
2021: 22,563 respondents, representing 70.54 million people
The figures displayed are based on the following reports: 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2021
Further information on the methodology can be found here.
Figures were rounded for better understanding of the statistic.
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VuMA. (November 17, 2021). Level of agreement towards the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner" in Germany from 2014 to 2021 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1323627/social-ecological-responsibility-shopping-germany//
VuMA. "Level of agreement towards the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner" in Germany from 2014 to 2021 ." Chart. November 17, 2021. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1323627/social-ecological-responsibility-shopping-germany//
VuMA. (2021). Level of agreement towards the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner" in Germany from 2014 to 2021 . Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1323627/social-ecological-responsibility-shopping-germany//
VuMA. "Level of Agreement towards The Statement "It Is Important to Me to Buy Products from Companies That Act in a Socially and Ecologically Responsible Manner" in Germany from 2014 to 2021 ." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1323627/social-ecological-responsibility-shopping-germany//
VuMA, Level of agreement towards the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner" in Germany from 2014 to 2021 Statista, https://www.statista.com/statistics/1323627/social-ecological-responsibility-shopping-germany// (last visited July 23, 2024)
Level of agreement towards the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner" in Germany from 2014 to 2021 [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1323627/social-ecological-responsibility-shopping-germany//